Advertising and sponsored content are always clearly labelled “Advertisement” or “Partner content”.
We do not publish advertising for prescription medicines – it is prohibited to the general public in Bulgaria, including online (Medicinal Products in Human Medicine Act).
Advertising for medical devices and health services must comply with Bulgarian and EU law.
Advertisers have no influence on editorial or medical content.
Partnership: ZdraveGuide works with New City Clinic (Istanbul) for patients seeking treatment in Türkiye. This is stated openly on Treatment in Türkiye and at the end of articles.